I decided to participate in the KIA: Driving Creativity competition in 2018 and create a poster that would help advertise the release of their newest car. Their target market were men between the ages of 35-50 and they wanted to push their tagline "Fueled by Youth." I decided to create a poster using the most popular game of the 80's "Pole Position" as the background of the ad to remind drivers of the excitement surrounding driving and being behind the wheel.
This ad was created using Illustrator, and InDesign.
